Product Strategy & Growth
Marketing
UX & Web Design
Low-code Dev
I handled product strategy, UX/UI design, website development, and led the creation of online and offline marketing campaigns.
This project is under the NDA and it's not possible to display further details beyond those shown here. By this reason, all of the data and design style were obscured.
Working with an international insurance company entering the German market, I collaborated with the client marketing team to:
Redesign the sales strategy, developing user-focused design solutions to meet local market needs
Conduct audience research, designing and executing research to understand German customer preferences
Revamp the online presence, creating a new visuals and interactive marketing assets to attract and build trust with German clients.
Team Involved
1 UX/UI Designer (me)
1 UX Researcher
The client possessed a highly effective product, yet struggled to realize its full potential in the market.
Despite having a strong offering, they faced challenges in effectively understanding and meeting the needs of their target audience.
After analyzing their website and online presence, and conducting early testing, we decided to:
Initiate 4 cycles of landing page testing
Launch targeted Meta Ads campaigns
Start offline marketing activities
The insights gained from those efforts enabled us to formulate a new plan for redesigning their website and enhancing their social media presence.
Before
Primary Issues
Knowledge Gap
The product was strong, but it lacked a deep understanding of the audience's needs and fears.
This led to a fragmented online presence and ineffective advertising-to-website transition.
Engagement Barrier
The client's website user journey suffered from poor user experience and lacked effective communication.
This resulted in decreased engagement and conversions, affecting customer acquisition and retention.
After
Key Outcomes
Audience Understanding
By defining their target group, we gained deep insights into customer motivations, ensuring a cohesive online presence.
The 122% increase in lead acquisition through online ads is proof of this.
Seamless User Journey
Created a user-centric website interface and sales funnel, ensuring effortless navigation and engagement.
The 180 customers acquired in the following 7 months are proof of this.
Project Journey
Lessons Learned
The importance of asking questions. Sometimes, users and clients might not express their desires clearly, so asking questions helps uncover what they really want.
The value of avoiding the pursuit of perfection. Instead of endlessly seeking flawless results, it’s more effective to prioritize ongoing improvements.
"
Bonanza agilely explored effective propositions, developing landing pages, and campaigns.
NDA Client | Product & Marketing Director
Rebranding & new market presence, resulting in a +125% increase in average visit time
Branding
UX & Web Design
Product & Market Growth
Revamped the Bonanza Studios website with a new, modern and engaging design, leading the efforts in branding, visuals, and overall design.
Guided emerging designers by redesigning poor user experiences and providing weekly tips and insights
UX Design
Community Engagement
Improved underperforming websites and apps, transforming them into user-friendly experiences, each accompanied by a case study highlighting the impact of design on user-brand interactions.
